Innovation diffusion and new product growth models : a critical review and research directions
Renana Peres; Eitan Muller; Vijay Mahajan
| Year of publication: |
2010
|
|---|---|
| Authors: | Peres, Renana ; Muller, Eitan ; Mahajan, Vijay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 91-106
|
| Subject: | Innovation | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network | Wettbewerb | Competition | Markenartikel | Brand | Netzwerkökonomik | Network economics | Agentenbasierte Modellierung | Agent-based modeling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987352