Innovation diffusion model for successive generation merchandise considering the effect of consumer balking
P. K. Kapur, Anu. G. Aggarwal and Abhishek Tandon
| Year of publication: |
2011
|
|---|---|
| Authors: | Kapur, P. K. ; Aggarwal, Anu Gupta ; Tandon, Abhishek |
| Published in: |
Theoretical papers. - New Delhi [u.a.] : Allied Publishers. - 2011, p. 150-159
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718724