Innovation diffusion models of new product acceptance : Vijay Mahajan and Yoram Wind, (Ballinger, Cambridge, MA, 1986) pp. 318, $34.95.
| Year of publication: |
1987
|
|---|---|
| Authors: | Schnaars, Steven |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 3.1987, 3-4, p. 531-532
|
| Publisher: |
Elsevier |