Innovation diffusion models with marketing variables
A. de Palma ..
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Palma, André de (contributor) |
| Published in: |
Belgian journal of operations research, statistics and computer science. - Bruxelles, ISSN 0770-0512, ZDB-ID 226940-5. - 1986
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001265227