Innovation Goals and Practices among Hungarian Small and Medium Enterprises

retaining competitiveness is a key goal of all small and medium enterprises (henceforth: SME), and a good tool to survive or even grow in the market is innovation. However, innovation may not occur or fail entirely if we ignore the various contributing factors inside and outside the organization. In our practical research, we wanted to find out about the opinion of enterprises concerning innovation as well as about the various innovative practices among the Hungarian firms. To support our findings, we conducted a national survey and analysis involving 814 Hungarian enterprises. With the help of our researches, we managed to prove our assumption that although enterprises find the various (Schumpeter) types of innovation useful and necessary, they fail to realize the same innovation on a level on par with their opinion. We also suggested that the businesses we examined were mostly interested in product development.