Innovation in a high technology B2B context : exploring supply networks, processes and management
Monika Maria Möhring
| Year of publication: |
2014
|
|---|---|
| Authors: | Möhring, Monika Maria |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Multinationales Unternehmen | Transnational corporation | Marktführer | Market leader | Innovation | Lieferkette | Supply chain | Hochtechnologie | High technology | Deutschland | Germany | Business-to-Business-Marketing | Supply Chain Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 291 S. 50 schw.-w. Ill., 36 schw.-w. Tab 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Glasgow, Univ. of Strathclyde, Business School, Diss., 2013 |
| Notes: | 201405 |
| ISBN: | 3-658-05720-3 ; 978-3-658-05720-6 ; 978-3-658-05721-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354327