Innovation Inertia : THE POWER OF THE INSTALLED BASE

Focusses on a seldom‐studied barrier to the adoption of innovation, amely, the installed base of the technology or the product being supplanted. Examines three dimensions of this “installed base effect”, namely, supply, demand, and externalities. Describes the magnitude of these barriers and makes recommendations for overcoming them.

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Year of publication:	1993
Authors:	Herbig, Paul A. ; Kramer, Hugh
Published in:	Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 8.1993, 3, p. 44-57
Publisher:	MCB UP Ltd
Subject:	Manufacturing industry \| Obsolescence \| Production engineering \| Product innovation \| Technological innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/08858629310044165 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014843226