Innovation orientation and long-term performance : the mediating role of market perception capability
Year of publication: |
2021
|
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Authors: | Mohedano-Suanes, Antonia ; Revilla Camacho, Maria Angeles ; Garzón, Dolores |
Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 17.2021, 2, p. 741-757
|
Subject: | Innovation orientation | Long-term performance | Market perception capability | Hotel industry | SMEs | KMU | SME | Unternehmenserfolg | Firm performance | Hotellerie | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Dynamic capabilities |
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