Innovation pathways at the Base of the Pyramid : establishing technological legitimacy through social attributes
Year of publication: |
2014
|
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Authors: | Hall, Jeremy ; Matos, Stelvia V. ; Martin, Michael J. C. |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 34.2014, 5/6, p. 284-294
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Subject: | Base of the Pyramid | Innovation uncertainties | Social impacts of innovation | Technology legitimization | Innovation | Corporate Social Responsibility | Corporate social responsibility | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Geschäftsmodell | Business model | Sozialwirtschaft | Social economy | Stakeholder | Technischer Fortschritt | Technological change | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management |
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