Innovation performance and the role of senior management : Benchmarking innovation best practices

Product innovation – the development of new and improved products – is crucial to the prosperity of the modern corporation. New products launches within the last three years account for about 30 percent of corporate sales, and there is a strong connection between successful product development and business valuation. However, developing a steady stream of winning new products is no easy task.

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Year of publication:	2004
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 5, p. 28-30
Publisher:	Emerald Group Publishing Limited
Subject:	New product development \| Innovation \| Performance indicators \| Management techniques \| Management culture

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540410532722 [DOI]
Source:	Other ZBW resources

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