Innovation strategy explored: innovation orientation's strategy preconditions and market performance outcomes
Year of publication: |
2007
|
---|---|
Authors: | Bouncken, Ricarda B. ; Koch, Michael ; Teichert, Thorsten |
Published in: |
Innovation orientation, innovativeness and innovation success. - Wiesbaden : Gabler, ISBN 3-8349-0698-0. - 2007, p. 71-95
|
Subject: | IKT-Sektor | ICT industry | KMU | SME | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Flexibilität | Flexibility | Empirische Methode | Empirical method | Deutschland | Germany |
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