Innovation Versus Complexity: What Is Too Much of a Good Thing? It's natural for businesses to add products or line extensions to keep customers happy and boost revenues. But the result is more complexity throughout a company's operations -- And shrinking margins. To maximize profit potential, a company needs to identify its innovation fulcrum, the point at which an additional offering destroys ...
| Year of publication: |
2005
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| Authors: | Gottfredson, Mark ; Aspinall, Keith |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2005, p. 62-73
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