INNOVATION - What You Can Learn From Your Customer's Customer - Working closely with your customers to tweak offerings and even business models is a standard business practice. But some companies gain ideas and insights from their customers' customers as well.
| Year of publication: |
2013
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|---|---|
| Authors: | Anderson, James C ; Wouters, Marc |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 54.2013, 2, p. 75-82
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