Innovations: Managing and measuring for R&D success : Could do R&D (much) better

Most companies now openly accept the importance of innovation and new products to business success. As a result, the assumption would be that organizations are now actively implementing the deliberate management and measurement of the R&D processes that deliver these new products. However, it seems that such practices are still nowhere near as common as they should be, and most companies have a huge gap to fill that could markedly improve their R&D performance.

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Year of publication:	2003
Published in:	Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 19.2003, 8, p. 31-33
Publisher:	MCB UP Ltd
Subject:	R&D \| New product development \| Process management \| Cross functional integration \| Measurement

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/02580540310794921 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015009747