Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Year of publication: |
2024
|
---|---|
Authors: | Nik Mohd Hazrul Nik Hashim ; Nor Rahimy Khalid ; Suraya Akmar Mokhtaruddin ; Al Mamun, Abdullah ; Razzaque, Mohammed Abdur |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 2, p. 379-401
|
Subject: | Behavioral intention | Brand reputation | Product difference | Product inimitability | Product novelty | Self-congruity | Value consciousness | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management | Reputation | Firmenimage | Corporate reputation | Markenartikel | Brand | Produktqualität | Product quality |
-
The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin, (2016)
-
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng, (2021)
-
Understanding brand reputation : a case study of Chinese wineries
Shi, Fengxia, (2024)
- More ...
-
Antecedents and consequences of a retailers' price image : the moderating role of pricing strategy
Susanto, Perengki, (2023)
-
Nur Jahan Khan, (2017)
-
Effects of communication and financial concerns on banking attitude-behaviour relations
Mohammad Enamul Hoque, (2018)
- More ...