Innovative behavior and communication
Thomas S. Robertson
| Year of publication: |
1971
|
|---|---|
| Authors: | Robertson, Thomas S. |
| Publisher: |
New York [u.a.] : Holt, Rinehart and Winston |
| Subject: | Produktgestaltung | Innovation | Kommunikation | Communication | Interne Kommunikation | Internal communication | Innovationsmanagement | Innovation management | Theorie | Theory | Produktinnovation | Verbraucher |
| Extent: | XIV, 331 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 295 - 320 |
| ISBN: | 0-03-079105-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467781