Innovative marketing strategies for the successful construction of drone food delivery services : merging TAM with TPB
Ja Young Choe, Jinkyung Jenny Kim and Jinsoo Hwang
| Year of publication: |
2021
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|---|---|
| Authors: | Choe, Ja Young ; Kim, Jinkyung Jenny ; Hwang, Jinsoo |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 1, p. 16-30
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| Subject: | Drone food delivery services | product innovativeness | technology acceptance model | theory of planned behavior | Innovationsakzeptanz | Innovation adoption | Innovation | Marketingmanagement | Marketing management | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1862023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012440350