Innovative methodologies in enterprise research

1. Introduction -- 2. Teaching and research in small business enterprise marketing : a critique and some alternatives -- 3. 'If a picture paint a thousand words' : reaching beyond the traditional for alternative insights -- 4. Qualitative methodologies for enterprise research. -- 5. Quantitative methodological considerations -- 6. Integrating qualitative and quantitative techniques in entrepreneurship research. : an illustration of network analysis -- 7. Convergent interviewing : a starting methodology for enterprise research programs -- 8. Case and icase : facilitating case survey methods for creating research and teaching synergies in innovation and enterprise -- 9. Action research for enterprise research. -- 10. Case research about enterprises -- 11. Change in a dynamic climate : a single longitudinal case study in a high technology industry -- 12. Issues in cross-national comparisons applied to building theory on informal innovation in SMEs -- 13. Marketing research for isolated SMEs -- 14. Understanding small business enterprise networking : a qualitative case approach. -- 15. The contextual stepwise approach to enterprise research and the use of undisguised stories and focus groups -- 16. A re-visit to the contextual stepwise approach for small firm research -- 17. Exploring fast-track entrepreneurial thinking by a novel text-analytic method : Pertex -- 18. The application of Leximancer, a relational content analytical tool in enterprise research : description and evaluation on the basis of an Australian-German research project -- 19. Innovative methodologies in enterprise research : tackling the question of the role of the state from a macro and micro perspective -- 20. Conclusion : maintaining the innovative momentum.