Innovative mobile marketing via smartphones : are consumers ready?
Ajax Persaud and Irfan Azhar
| Year of publication: |
2012
|
|---|---|
| Authors: | Persaud, Ajax ; Azhar, Irfan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 30.2012, 4, p. 418-443
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| Subject: | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Innovationsakzeptanz | Innovation adoption | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009611629