Innovative sports-embedded gambling promotion : a study of spectators' enjoyment and gambling intention during XFL games
Zimu Xu, Maria H. Gonzalez-Serrano, Rocco Porreca, Paul Jones
| Year of publication: |
2021
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|---|---|
| Authors: | Xu, Zimu ; Gonzalez-Serrano, Maria H. ; Porreca, Rocco P. ; Jones, Paul |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 131.2021, p. 206-216
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| Subject: | Consumer experience | Fan engagement | Gambling promotion | Innovation | Sports | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Sportmarketing | Sports marketing | Sport | Profisport | Professional sports | Experiment | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012545054