Innovative Strategies Development of the Company in Terms of Global Competition

Blue ocean strategy challenges companies to emerge in the middle of the fierce competition that is by creating undisputed market areas which result in competition to become irrelevant. Only, instead of dividing the existing market demand, blue ocean strategy refers to a growing demand and to eliminate competition. Blue Ocean opportunities have always existed and have been explored as the universe expanded business. This expansion is the foundation of economic growth.

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Year of publication:	2011
Authors:	Iren, Radu Riana ; Ecaterina, Necsulescu
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 1, p. 1797-1800
Publisher:	Facultatea de Ştiinţe Economice
Subject:	blue ocean strategy \| competition

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Extent:	application/pdf
Type of publication:	Article
Classification:	M10 - Business Administration. General
Source:	RePEc - Research Papers in Economics

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