Innovative tools for business coalitions in B2B applications : how negotiation, auction and game theory can support small- and medium-sized business in E-business
Pierluigi Argoneto, Paolo Renna
| Year of publication: |
2011
|
|---|---|
| Authors: | Argoneto, Pierluigi ; Renna, Paolo |
| Publisher: |
London [u.a.] : Springer |
| Subject: | KMU | SME | Online-Handel | Online retailing | B-to-B-Marketing | Business-to-business marketing | Innovation |
| Description of contents: | Table of Contents [gbv.de] ; Description [zbmath.org] |
| Extent: | IX, 160 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-85729-706-8 ; 978-0-85729-707-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199262