Innovative user engagement and playfulness on adoption intentions of technological products : evidence from SEM-based multivariate approach
Year of publication: |
2019
|
---|---|
Authors: | Hussain, Saima ; Qazi, Sara ; Ahmed, Rizwan Raheem ; Vveinhardt, Jolita ; Å treimikienÄ—, Dalia |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,1, p. 555-577
|
Subject: | Innovation adoption | incumbent loyalty | user engagement | playfulness | innovativeness | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing |
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