Innovator Buying Behavior Over Time : The Innovator Buying Cycle and the Cumulative Effects of Innovations

Earlier research on this topic focussed on the adoption of an innovation in isolation from other innovations. Analyzes the cumulative effects of earlier innovations on the adoption of future innovations in the same product class. It is proposed that innovators move through a series of stages, the innovator buying cycle, driven by an internal dynamic.

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Year of publication:	1994
Authors:	Alpert, Frank
Published in:	Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 2, p. 50-62
Publisher:	MCB UP Ltd
Subject:	Computer software \| Consumer behaviour \| Perceptions \| Production innovation \| Product lifecycle

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/10610429410061915 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014896415