Inovação Disruptiva: Reflexões sobre as suas características e implicações no mercado [Disruptive innovation: Reflexions about features and market implications]

The study aims at discussing the challenges companies face a highly competitive market, emphasizing the implications of disruptive innovations mainly for companies established in the market. In order to understand the origin of the concept of disruptive innovation, the study also presents the results of network analysis carried out considering the following information: journals in which articles were published, the country of affiliation of the authors, keywords and year of publication. The reflections presented in the study lead us to various conclusions, among them the perception that organizations need more attention to the anticipation of new trends and scenarios in order to fend off the effects of a disruptive innovation introduced.