Inscribing value on business model innovations : insights from industrial projects commercializing disruptive digital innovations
Geoff Simmons; Mark Palmer; Yann Truong
| Year of publication: |
2013
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|---|---|
| Authors: | Simmons, Geoffrey ; Palmer, Mark ; Truong, Yann |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 744-754
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| Subject: | Marketing strategy | Digital marketing | Business model | Disruptive innovation | Value | Geschäftsmodell | Innovation | Disruptive Innovation | Innovationsmanagement | Innovation management | Digitalisierung | Digitization | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211329