Inside information : making sense of marketing data
D. V. L. Smith & J. H. Fletcher
| Year of publication: |
2001
|
|---|---|
| Authors: | Smith, David V. L. ; Fletcher, Jonathan H. |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketing research | Marketing | Decision making | Management | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 260 S. : graph. Darst. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-471-49543-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004404110