Get Inside the Lives of Your Customers - Most companies define customer relationships too narrowly. The secret to bigger sales and stronger loyalty often lies in taking a more expansive view of the overall "customer scenario." Here's how to do it.
| Year of publication: |
2001
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|---|---|
| Authors: | Seybold, Patricia B. |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 79.2001, 5, p. 80-91
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