Insight as a strategic asset -- The opportunity and the stark reality
| Year of publication: |
2004
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| Authors: | Wills, Steve ; Williams, Pauline |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 46.2004, 4, p. 393-410
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