Insights from in-store marketing experiments
Jens Nordfält, Dhruv Grewal, Anne L. Roggeveen and Krista M. Hill
| Year of publication: |
2014
|
|---|---|
| Authors: | Nordfält, Jens ; Grewal, Dhruv ; Roggeveen, Anne L. ; Hill, Krista M. |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 127-146
|
| Subject: | Shopper marketing | in-store experiments | digital signage | scent and lighting | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Experiment | Verkaufsförderung | Sales promotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424895