Insights into interpreting integrated marketing communications: A two-nation qualitative comparison
| Year of publication: |
2007
|
|---|---|
| Authors: | Eagle, Lynne ; Kitchen, Philip J. ; Bulmer, Sandy |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 7-8, p. 956
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