Insights into qualitative variables assessment in marketing research
Laura Ţimiraş
| Year of publication: |
2014
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|---|---|
| Authors: | Ţimiraş, Laura Catalina |
| Published in: |
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 19.2014, p. 236-240
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| Subject: | marketing research | qualitative characteristics | scales | Marktforschung | Market research | Theorie | Theory | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011333769