Insights into user engagement on social media : case study of a higher education institution
María del Rocío Bonilla, Eva Perea, José Luis del Olmo and August Corrons
| Year of publication: |
2020
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|---|---|
| Authors: | Bonilla Quijada, María del Rocío ; Perea, Eva ; Olmo, José Luis del ; Corrons, August |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 30.2020, 1, p. 145-160
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| Subject: | higher education | marketing strategy | relationship | Social media | user engagement | Social Web | Social web | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Studierende | Students | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2019.1693475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258502