Insights on integrated marketing communications : implementation and impact in hotel companies
Maja Šeric and Irene Gil-Saura; Đurđana Ozretić-Došen
| Year of publication: |
2015
|
|---|---|
| Authors: | Šeric, Maja ; Gil Saura, Irene ; Ozretić-Došen, Đurđana |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 5, p. 958-979
|
| Subject: | Culture | Italy | Croatia | Satisfaction | High-quality hotels | Integrated marketing communications (IMC) | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Kroatien | Italien | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408175