Inspired and engaged : Decoding MASSTIGE value in engagement
| Year of publication: |
2021
|
|---|---|
| Authors: | Das, Manish ; Saha, Victor ; Roy, Abhirupa |
| Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 3 (03.07.), p. 781-802
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12726 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635139