Inspiring winery experiences to benefit destination branding? : insights from wine tourists at Yantai, China
Kyuho Lee, Stella Kladou, Ahmet Usakli and Yunxia Shi
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Kyuho ; Kladou, Stella ; Usakli, Ahmet ; Shi, Yunxia |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 5.2022, 1, p. 116-137
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| Subject: | Chinese wine tourists | Destination brand equity | Satisfaction | Winery service quality | China | Markenführung | Brand management | Weinbau | Wine industry | Tourismusmarketing | Tourism marketing | Dienstleistungsqualität | Service quality | Urlaubsverhalten | Holiday behaviour | Wein | Wine | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Destinationsmanagement | Destination management | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-06-2020-0109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879053