Institutional commitment of traditional and non-traditional-aged students : a potential brand measurement?
Leslie J. Wardley, Charles H. Bélanger and Valorie M. Leonard
| Year of publication: |
2013
|
|---|---|
| Authors: | Wardley, Leslie J. ; Bélanger, Charles H. ; Leonard, Valorie M. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 23.2013, 1, p. 90-112
|
| Subject: | Studierende | Students | Altersgruppe | Age group | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Hochschule | Higher education institution | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009783329