Institutional expertise in the Service-Dominant Logic: Knowing how and knowing what
| Year of publication: |
2012
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|---|---|
| Authors: | Purvis, Martin K. ; Purvis, Maryam A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 13 (1.12.), p. 1626-1641
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