Institutional Influences on the Global CSR Actions of Brazilian Mining Company Vale

This study examines institutional influences on the global Corporate Social Responsibility (CSR) actions of the Brazilian mining company Vale. The article combines the principles of Kostova, Roth & Dacin (2008) on the management of multinationals, the institutional factors proposed by Campbell (2007), and the ideas of Porter & Kramer (1999, 2006) on the interrelationship of companies and society. Using secondary data and interviews with people involved in the company’s CSR actions, we find that Vale has a formal policy, integrated with its strategy and based on international standards. But it does not have a global governance model and its activities are legitimized by coercive isomorphism