Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Catherine A. Coleman, Linda Tuncay Zayer, and Özlem Hesapci Karaca
| Year of publication: |
2020
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|---|---|
| Authors: | Coleman, Catherine A. ; Zayer, Linda Tuncay ; Hesapci Karaca, Özlem |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 4, p. 510-527
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| Subject: | gender | advertising | Turkey | institutional theory | culture | Türkei | Werbung | Advertising | Institutionenökonomik | Institutional economics | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720948953 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012308737