Institutional logics matter when coordinating resource integration
Year of publication: |
2014
|
---|---|
Authors: | Edvardsson, Bo ; Kleinaltenkamp, Michael ; Tronvoll, Bård ; McHugh, Patricia ; Windahl, Charlotta |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 14.2014, 3, p. 291-309
|
Subject: | Institutions | institutional logics | resource integration | service logic | service system | value co-creation | value assessment | Institutionenökonomik | Institutional economics | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value | Kundenintegration | Customer integration | Logik | Logic |
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