Institutional theory, culture and value co-creation : how do they stick together in donation?
Year of publication: |
2021
|
---|---|
Authors: | Klafke, Renata ; Urdan, André Torres ; Didonet, Simone Regina ; Arnold, Maik |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 3, p. 447-466
|
Subject: | Institutions | Culture | Value co-creation | Donation | Fundraising | Kundenintegration | Customer integration | Institutionenökonomik | Institutional economics | Betriebliche Wertschöpfung | Value creation | Soziale Werte | Social values | Kultur |
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