Instruments for an Integrated Business Network Redesign in the Financial Industry

Driven by factors like globalization, increased competition and declining customer loyalty the financial industry is facing a structural transformation. To focus on core competencies banks adjust their business models and reduce their degree of vertical integration by sourcing complementary activities. Operating in a changing market with regards to sourcing strategies, the (re)design of business model and thus also the business network is a main challenge for the financial institutions. This research paper introduces an integrated approach of business network redesign (BNR) for the financial industry that not only covers all three layers of business engineering – business model, process model and information systems – but also provides extensive methodological support. Present approaches either only partially cover these layers and thus show a restricted usability or lack methodological support so that they are merely applicable in practice. Since the research is still in progress, this paper concentrates on the core instruments used in the process of BNR. Thereby the redesign is discussed for the example of the investment process and thus presents the following fundamentals: a reference network, a reference process and a reference service map for investments