INTÉGRATION DE LA REFLEXION STRATÉGIQUE À L’ÉVALUATION FINANCIÈRE - Cas de domino’s pizza

The competitive environment in which evolve the current organizations obliges them to make strategic choices which are not without having an incidence on their financial value. Consequently, it is so important for the leaders as for the financial analysts to be capable of estimating the strategic impact of the decisions on the value creation process of the organisation and the financial value of organizations. In this article, we propose an analysis at once financial and strategic based on the concept of Economic Value Added (EVA).