Intégration verticale et problèmes de coordination dans les marchés bifaces

This paper analyzes the role played by vertical integration in two-sided markets. We show that platform?s profits may be higher under vertical integration when the platform faces coordination problem. We also underline the tension between this ?coordination value? of vertical integration and the nature of the pricing strategies adopted by the platform to coordinate the participation of agents on both sides of the market. Classification JEL : L12, L14, L86

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Year of publication:	2009
Authors:	Trégouët, Thomas
Published in:	Revue économique. - Presses de Sciences-Po. - Vol. 60.2009, 3, p. 807-817
Publisher:	Presses de Sciences-Po

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	L12 - Monopoly; Monopolization Strategies ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; L86 - Information and Internet Services; Computer Software
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008578803