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Intellectual Capital Measure and Competitive Advantages, a Practical Application in the Efficient Consumer Response Initiative (ECR)
Soret, Ignacio, (2012)
Intellectual capital measurement
Wachowiak, Piotr, (2010)
Intellectual capital : measurement approaches as prerequisite for management?
Bornemann, Manfred, (2006)
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M., (2012)
Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Madhani, Pankaj M., (2011)
Business value added through RFID deployment in retail : a synthesis, conceptual framework and research propositions