Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention
Yanbing Guo and Zhuanfa Zhu
| Year of publication: |
2023
|
|---|---|
| Authors: | Guo, Yanbing ; Zhu, Zhuanfa |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 78.2023, 4, p. 1203-1216
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| Subject: | ICH-souvenirs | Image congruity | Purchase intention | China Push Lacquerware Museum (CPLM) | Intangible cultural heritage (ICH) | Kulturgüter | Cultural heritage | China | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Museum | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2022-0196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014323263