Integrated customer lifetime value models to support marketing decisions in the complementary and alternative medicine industry
Kessara Kanchanapoom and Jongsawas Chongwatpol
| Year of publication: |
2024
|
|---|---|
| Authors: | Kessara Kanchanapoom ; Jongsawas Chongwatpol |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 31.2024, 7, p. 2411-2438
|
| Subject: | Complementary and alternative medicine (CAM) | Customer lifetime value (CLV) | Customer migration | Healthcare | Marketing decisions | Monte Carlo simulation | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Gesundheitsversorgung | Health care | Konsumentenverhalten | Consumer behaviour | Medizin | Medical sciences | Monte-Carlo-Simulation | Gesundheitswesen | Health care system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-07-2021-0431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015397498