Integrated digital planning needs a new structure - Army Recruitment's campaign got all agencies and the client working together to achieve truly integrated digital communications.
| Year of publication: |
2009
|
|---|---|
| Authors: | Wade, Mike |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2009, p. 17-19
|