Integrated marketing communication
by A. R. Pushparanjan
| Year of publication: |
2009
|
|---|---|
| Authors: | Pushparanjan, A. R. |
| Publisher: |
New Dehli : Sumit enterprises |
| Subject: | Unternehmen | Marketing | Kommunikationsverhalten | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 304 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-81-8420-145-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004949565